This collaborative project with the American Heart Association (AHA) aims to create a pop-up event that would occur in a local environment in Providence, Rhode Island to raise awareness about the goals and objectives of AHA, following their guidelines and data. Through careful exploration and experimentation, the project seeks to create a visually compelling representation of AHA’s database on healthy eating and dietary recommendations, featuring many of AHA’s recipes and menus for audiences to enjoy.

Mission Statement

At Eat Your Heart Out, our mission is to change the way people think about healthy eating by serving up delicious and nutritious meals that promote heart health and a healthy lifestyle. As a proud supporter of the American Heart Association, we are committed to using ingredients and cooking techniques that align with the AHA's recommendations for heart health.

Our menu is designed to surprise and delight, proving that healthy food can be just as satisfying and flavorful as indulgent options. We want our customers to leave feeling energized and nourished, while also excited to come back and try more of our healthy creations.

Research and Progress

We began by gathering inspiration on different food truck and popup events around the world and gathering data on the AHA website about healthy eating, recipe books, magazines and menus and researching different ways to connect with our audience via social media, print, or web platforms.

Color Exploration

Our color scheme started off with experimenting with existing menus in the AHA recipe book and gathering unique colors inspired by the menus. We wanted our food truck to be distinctive and playful, testing out contrasting color schemes.

Logo/Icons

Inspired by the AHA logo of incorporating a heart, a recognizable symbol around the world, we designed our icons and logo to resemble hearts and food icons.             

3D Rendering

Using blender and Cinema 4D, we created 3D models of tables, benches, and food truck to recreate our popup event into a digital space using our icons, logo and color scheme.

At Eat Your Heart Out, we believe that healthy eating is not only important, but also delicious, proving that healthy food can be just as satisfying and flavorful as indulgent options. We want our customers to leave feeling energized and nourished, while also excited to come back and try more of our healthy creations.

Our food packaging is meticulously crafted to captivate and inspire, featuring vibrant colors and engaging designs. Embedded within each package is not just a meal, but a culinary journey complete with the recipe to a signature menu item. This thoughtful addition provides our customers with valuable insights and practical knowledge, empowering them to recreate the magic of their dining experience in the comfort of their own homes. It's our way of extending hospitality beyond the walls of our establishment, ensuring that every encounter with our brand leaves a lasting impression.

Our vision entails the global expansion of our popup event, reaching diverse audiences across the world through strategic utilization of social media platforms and exclusive merchandise offerings at the event. By leveraging these powerful tools, we aim to create a widespread and impactful presence that resonates with a broad spectrum of individuals, fostering engagement and fostering a sense of community on a global scale.

Spreading Awareness