Rachel Seungyeon Hong


Hello, I am a Graphic Designer studying at Rhode Island School of Design.

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Mission Bay Shuttle

Design based on User Needs
Redesigning the SF Funcheap website to create a more discoverable, friendly, and inviting experience for users.

Tools: Figma, Adobe Photoshop
Collaborators: Jun Oh Koo









Autoethnographic research





Personas 





User Journey & Flows





Paper Prototype


Affinity Mapping




Mid-Fidelity Prototypes & Iterations







Color Explorations



Final Iterations